Short links aren’t just for saving space—they’re strategic tools you can use at every stage of your marketing funnel.
From attracting new visitors to converting leads and building loyalty, platforms like ptns.io make it easy to track, test, and optimize your links.
Let’s break it down stage by stage 👇
1️⃣ Awareness Stage: Get Noticed
📍 Goal: Reach new audiences and drive traffic
Use short links in:
Social media posts: ptns.io/freedemo
Influencer bios: ptns.io/brandx
Banner ads: ptns.io/shop-now
✅ Why it works: Clean links look more trustworthy and clickable on crowded feeds.
Example:
Instead of pasting a messy product link on Twitter, use:
👉 ptns.io/summerdrop
2️⃣ Consideration Stage: Keep Them Engaged
📍 Goal: Educate leads, deliver value
Use short links for:
Blog content: ptns.io/how-to-guide
Email newsletters: ptns.io/joinwebinar
Video CTAs: ptns.io/learnmore
✅ Why it works: You can track what content gets the most clicks and adjust your strategy accordingly.
Example:
Test 2 versions of a product guide link:
A: ptns.io/guideA
B: ptns.io/guideB
📊 Now you can compare performance and see which converts better!
3️⃣ Conversion Stage: Seal the Deal
📍 Goal: Turn interest into action
Use short links for:
Discount offers: ptns.io/20off
Signup forms: ptns.io/start-free
Product pages: ptns.io/buy-now
✅ Why it works: Short, branded links feel more trustworthy at decision time.
Example:
Use a unique short link for each campaign:
Facebook Ad: ptns.io/fb20
Email Campaign: ptns.io/email20
Now you can track exactly where the conversion came from.
4️⃣ Loyalty Stage: Delight Customers
📍 Goal: Keep them coming back
Use short links in:
Onboarding emails: ptns.io/get-started
Referral programs: ptns.io/refer
Special offers: ptns.io/vip
✅ Why it works: Quick, easy-to-type links increase engagement and reduce friction.
5️⃣ Advocacy Stage: Turn Fans into Ambassadors
📍 Goal: Encourage shares & word-of-mouth
Use short links in:
Customer testimonials: ptns.io/loveyou
Giveaways: ptns.io/giveaway2025
Social sharing CTAs: ptns.io/sharethis
✅ Why it works: Short links are easy to remember and share, especially when promoting user-generated content.
🔁 Pro Tip: Reuse, Retarget, Refresh
The best part about using a tool like ptns.io?
You can change the destination of a short link anytime — even after it’s shared.
That means:
No more broken campaigns
Easy retargeting
Real-time optimization
🧠 Final Thoughts
Smart marketers don’t just shorten links.
They build funnels with them—turning every click into an opportunity to understand, engage, and convert.
Start building your own marketing funnel today → ptns.io