Sometimes, it’s the small tweaks that bring the biggest wins.
This is the story of LumenCandle, a small e-commerce brand selling eco-friendly candles, and how switching to ptns.io for link shortening helped them triple their click-through rates in under 30 days.
🕯️ The Problem: Messy Links Were Hurting Trust
LumenCandle was running:
Instagram ads
Email campaigns
Facebook retargeting
But their links looked like this:
https://lumencandle.com/index.php?ref=insta-promo-0921&id=87934&utm_source=fb
📉 Result:
Low engagement
People weren’t clicking
The brand looked messy and unprofessional
🔁 The Switch: Clean, Trackable Links
They discovered ptns.io and started replacing their long URLs with branded short links, like:
ptns.io/lumeninsta
ptns.io/falloffer
ptns.io/joinclub
✅ These links were easy to read, easy to remember, and looked great in every campaign.
📊 The Results: 300% More Clicks in 30 Days
After the switch, here's what changed:
Campaign Type Old CTR New CTR with ptns.io Improvement
Instagram Bio 1.2% 4.3% +258%
Email Offers 2.7% 6.9% +155%
Facebook Ads 1.8% 5.5% +205%
Overall, the business saw a 300%+ increase in link clicks across all platforms.
💡 Why It Worked
✅ Cleaner design → Boosted trust
✅ Branded links → Looked professional
✅ Real-time analytics → Showed what was working
✅ Retargeting options → Let them improve results even more
“We didn’t change our products or prices. Just our links. And it made a massive difference.”
— Sofia M., Founder of LumenCandle
🔥 Final Takeaway
Smart links = smarter marketing.
If you’re still using long, messy URLs in your campaigns, you’re leaving clicks on the table.
Use ptns.io to:
Look more professional
Get real-time data
Boost performance effortlessly
👉 Try it free today: ptns.io